I straddle the Tropic of Capricorn

with sand dunes east and west, but ocean only on one

I am part outback and part Great Barrier Reef,

the land that dinosaurs once roamed, inspired Australia’s unofficial anthem and where a national icon began.

I am the land that produces food, fibres and minerals for the world and billions for the state and nation.

I am where champions were born, entrepreneurs dared to start their dreams and international performers first took to the stage.

I am the land where towns refuse to die, two rivers can flow into a creek and lights follow travellers on isolated roads

I endure drought, cyclones, fire and flood but continue to pull more than my weight.

I am magnificent, diverse, delicate, deserted, adventure, innovative, opportunity – real

I am Central to Queensland’s continued prosperity.

I am Central Queensland.

About aspireCQ

Central Queensland has an identity crisis. What land area does it cover, what brings people together to identify as Central Queenslanders? Be interested to hear your answers.

Of course, most people don’t think much about this, after all, there are enough other things going on.

May be it just me, but I feel that as a result of the lack of borders, unity and identity, it has resulted in this unique part of Queensland, not getting it fair share.

I’ll jump in here, this is not a political website, I am not a member of any political party. My motivation is simply, I’m a Central Queenslander and feel our contribution to the state and national economy and character deserves greater recognition. Internally and externally.

Latest Column

Winton the Pawn

“A gigantic political fraud had been perpetuated on this district”

There was once a strong belief, ‘inevitable,’ Queensland would be divided into 3 states prior to Federation, in 1901. A belief not seemingly shared by the power brokers in Brisbane, despite the size of the state, poor location of the capital and the wishes of the constituents, north of Bundaberg.


“… but I think no one, but a fool, … Read More

Aspiration Archive

Why foster CQ Identity and Pride

Ode to CQ - January, 29, 2020

Over the long weekend we had strong reason to reflect on what it is to be Australian, after all as the advertising for Australia Day said, we are all part of the story. What does it mean to be a Central Queenslander though? Is it any different, is it important to reflect on our part of the Central Queensland story? I think, as little has been done to foster CQ identity and pride this has contributed to this region missing out on important liveability infrastructure and its slow population growth rate… Read More

If you have made it this far I’m thinking we might share similar feelings about CQ and you might like to throw your pebble in this virtual pond to create a bigger ripple. Please click here to share some of your ideas and ways that help CQ gain greater recognition.

This site is authorised by Warren Acutt, Director of APAP Events, Shop 70A Stockland Rockhampton, Central Queensland. Click here to contact